Mobility is the foundation for digital experiences and the key driving force behind digital transformation. The growth in the app economy and the greater proliferation of companies investing in mobile experiences, clearly indicates that the adoption of a mobile-first strategy is becoming critical to succeed in today’s connected world. According to an App Annie report, there is an exponential growth predicted in the mobile app economy (total gross spend) from $1.3 trillion in 2016 to $6.3 trillion in 2021.
Data from another mobile intelligence company suggests that the average app loses 90% of its daily active users within 30 days. Lots of other reports point to worse metrics. In essence, while winning new users is critical, all math/forums/learnings indicate that a typical App loses its entire installed base in a few months. Alarming data for a burgeoning & ultra-competitive market, which underlines several challenges that businesses must confront in order to strive for Growth. Makes it all the more important for App owners to strive for hyper-personalized experience/engagement with the faster (preferably instant) turnaround and effective TCO.
Hansel.io is a platform that makes Applications runtime-responsive, by allowing you to run user-persona driven experiments, perform iterations and manage stabilization post-release. The Platform has pioneered the Product Agility stack (as illustrated below) which provides a compelling Customer value proposition around;
- Hyper agility (Faster Time to Market)
- No new updates needed (Approval cycles)
- Multi-Enhanced User Experience (Deep tech & Data-driven)
Precisely the reason why in such a short span, one-fourth of all the smartphones in India has already witnessed Hansel impact. A Powerful stack and sound traction which also got Company recognition and a spot as a Gartner Cool Vendor (2017) for Mobile App Development.
While Mobile/Apps are growing at a thundering pace, with a proliferation of Smart Devices and Emerging Technologies, Mobility as a foundation continues to scale to new verticals (AR/VR, Web, Automotive, Connected Devices). Better Customer Experience with Faster Turnaround time will remain the key to all Digital experiences. Given the universal nature of the underlying core stack, the power of Hansel’s Product (Post-production control over Application for real-time management) makes it extendable to all Connected devices.
As one of the Early investors in Hansel, our experience has been action-packed, full of learnings. And with a great sense of excitement/energy, Hansel continues the transformational journey to build a truly world-class Product from India. We, at Endiya Partners, continue to look for & partner with Disruptive/IP led ideas of high market potential and co-work to scale them into market leaders of tomorrow.